Deuter is a century-old German brand that stands out not only for the quality of its high-end backpacks and sleeping bags but also for its commitment to sustainable and ethical practices. By adopting a comprehensive approach to sustainability, the brand demonstrates not only its commitment to the environment and social responsibility but also sets a standard for other companies in the outdoor market.<\/p>\n
Sustainability in textile production is a matter that affects all of us. After all, it involves what we wear on our bodies every day. Whether it’s a functional jacket or a backpack for hiking, cycling, or skiing, the manufacturing process is complex and can have a significant impact on people and nature.<\/p>\n
In its efforts to combat the overexploitation of people and nature during manufacturing, deuter adopted the Bluesign system in 2008, the most rigorous standard in the world for environmental protection, occupational safety, and consumer care in the textile industry. It serves as a guide for the entire production chain, evaluating the quantity, type, and quality of raw materials used, as well as energy and water consumption, chemical handling, noise pollution, waste generated, and workplace safety.<\/p>\n
According to Bluesign, more than 1,000 chemical substances are used in the process to add color or waterproof performance, for example. Of these, more than 900 are harmful substances that must be carefully managed. Bluesign engineers and chemists have also listed over 800 banned chemical substances. This list is updated annually and is publicly accessible. The Bluesign standard also helps reduce the amount of resources used in textile manufacturing. According to Bluesign’s own statistics, their system results in a 50% reduction in water consumption, up to 30% in energy, and 15% in chemical usage.<\/p>\n
\u201cThat\u2019s exactly what deuter looks for in the materials it uses: performance and durability with minimal impact on the natural world. The company adheres to the strict standards of the Bluesign system out of responsibility to people, the environment, and our limited resources. This is a responsibility everyone should share,\u201d explains Steffen Riese, Head of Material Management at deuter.<\/strong><\/p>\n Unlike most eco-labels, the Bluesign system is concerned with examining the manufacturing processes of all individual components throughout the supply chain, and it subjects the fabrics used in deuter backpacks and sleeping bags to rigorous compliance tests.<\/p>\n