{"id":36497,"date":"2026-04-10T08:53:57","date_gmt":"2026-04-10T11:53:57","guid":{"rendered":"https:\/\/geartips.club\/blog\/how-etrilhas-is-boosting-ccotourism-in-brazil\/"},"modified":"2026-04-10T08:53:57","modified_gmt":"2026-04-10T11:53:57","slug":"how-etrilhas-is-boosting-ccotourism-in-brazil","status":"publish","type":"post","link":"https:\/\/geartips.club\/blog\/en\/how-etrilhas-is-boosting-ccotourism-in-brazil\/","title":{"rendered":"How eTrilhas is boosting ccotourism in Brazil"},"content":{"rendered":"

Today, visitors to the municipalities of Trajano de Moraes and Rio Claro, in the state of Rio de Janeiro, find well-structured and signposted trail options, with lush natural beauty, historical and cultural attractions, and easy access to local services.<\/p>\n

Both share a clear objective: to promote local economic development through organized and sustainable ecotourism. The proposal is to transform trails into complete experiences that combine safety, guidance, environmental interpretation, and connection with the territory.<\/p>\n

Behind these destinations, among others now joining the map of Brazilian ecological tourism, is the work of eTrilhas in partnership with local governments and communities<\/a>.<\/p>\n

“Planning is essential for a trail to stop being just an informal path and become a structured ecotourism product, capable of generating real benefits for the territory. eTrilhas’s work alongside local governments organizes this process in a technical, participatory, and sustainable way, from the initial diagnosis to the activation of the trail as a tourism product”<\/strong>, explains Paula Rasc\u00e3o, founder of eTrilhas.<\/p>\n

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The eTrilhas team during mapping and audiovisual content production in the municipalities of Trajano de Moraes and Rio Claro.<\/p>\n

The methodology developed by eTrilhas is based on seven stages:<\/p>\n