{"id":37487,"date":"2026-08-24T11:27:16","date_gmt":"2026-08-24T14:27:16","guid":{"rendered":"https:\/\/geartips.club\/blog\/?p=37487"},"modified":"2026-09-17T13:55:57","modified_gmt":"2026-09-17T16:55:57","slug":"how-decathlon-organizes-its-mountain-gear-lines","status":"publish","type":"post","link":"https:\/\/geartips.club\/blog\/en\/how-decathlon-organizes-its-mountain-gear-lines\/","title":{"rendered":"How Decathlon Organizes Its Mountain Gear Lines"},"content":{"rendered":"

Decathlon today has one of the most organized architectures in the outdoor market, although this isn’t always clear to the consumer. Acronyms like NH, MH, MT and SH, numbers like 100, 500 or 900, and different brand names are part of a system that seeks to objectively indicate the type of activity and the practice level<\/strong> for which each product was developed.<\/p>\n

If you’ve ever searched for a product from Decathlon<\/a>, you probably came across these acronyms and numbers without understanding exactly what they mean. However, once you understand this logic, you can see that the system is simple, intuitive and quite efficient.<\/p>\n

In this article, you’ll understand how this organization works and learn about Decathlon’s recent process of simplifying and aligning its brands, which is still going through a transition period.<\/p>\n

Two brands for mountain sports<\/h2>\n

Currently, all of Decathlon’s mountain universe is organized around two brands: Quechua<\/strong> and Simond<\/strong>. They are complementary, but have quite distinct positionings.<\/p>\n

Quechua: the mountain specialist brand<\/h2>\n

Quechua<\/strong> is the brand that serves the majority of mountain practitioners. It covers everyone from beginners to regular users, offering products for camping, hiking, trekking, snow activities and recreational winter sports (not including skiing and snowboarding, which are covered by the Wedze brand)<\/strong>.<\/p>\n

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\"Mochila<\/div>\n
\"Mochila<\/div>\n<\/div>\n

Quechua hiking backpack from the MH500 line<\/p>\n

Its focus is on functionality, innovation applied to real-world use, and fair pricing, seeking accessible and reliable solutions for the mountain consumer. On the company’s website, this is clearly reflected in categories such as tents and camping accessories, hiking backpacks, footwear and clothing for hiking, and products geared toward cold and snow.<\/p>\n

In practice, Quechua operates mainly at levels 100<\/strong> and 500<\/strong>, serving everyone from beginners and occasional users to intermediate practitioners who visit the mountains regularly.<\/p>\n

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\"T\u00eanis<\/div>\n
\"T\u00eanis<\/div>\n<\/div>\n

Quechua MH100 hiking shoes<\/p>\n

Simond: the expert mountain brand<\/h2>\n

Simond<\/strong> is the brand dedicated to the expert audience<\/strong>. Traditionally associated with climbing, mountaineering, via ferrata and vertical activities, in recent years it has also come to incorporate technical trekking and ultralight trekking<\/strong>, expanding its scope beyond pure verticality.<\/p>\n

Today, Simond develops products for more demanding environments and higher-complexity practices, including climbing, mountaineering, technical trekking, mountain skiing, backcountry skiing and freeride skiing<\/strong>. Its focus is on technicality, performance and sustainability.<\/p>\n

Unlike Quechua, Simond does not carry entry-level products<\/strong>. Its range starts at 500<\/strong>, moves up to 900<\/strong> (performance and intensive use) and, in some specific categories, reaches 1200<\/strong>, aimed at the expert audience.<\/p>\n

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