Always at the forefront and anticipating trends, NTK reaches 50 years as a reference in the camping and leisure segment. The brand revolutionized the Brazilian market with products such as tents, gazebos, backpacks, stoves, gas cartridges, sleeping bags, air mattresses, lanterns, cutlery, thermal line, among others.
In addition to its own line, NTK is recognized by nature activity enthusiasts for distributing major international brands in the outdoor scene, such as deuter.
Active and with the vigor to keep up with consumer needs, NTK launched more than 20 products between 2024 and 2025. Despite the competition, innovation, care, and relationship with the public keep its customers loyal, as explained by Guilherme Braziel, NTK’s marketing manager:
“We are a group of brands that serves a broad portfolio focused on camping and mountain, whose differential is identifying the needs of each region of the country. We conduct research with representatives and stores to understand the perception of Brazilian consumers.”
Evolution from Nautika to NTK
Nautika started its activities in 1975 as a family business, in a small warehouse in the city of São Paulo, with some machines and about 20 employees dedicated to the production of inflatable boats, air mattresses and portable pools.
With rapid growth, operations were transferred to larger facilities in Guarulhos, adopting new technologies and relying on a more qualified team – a milestone for consolidating the focus on camping and leisure.
In 1996, an era of transformations began at Nautika: the entry of the second generation of the family and new talents brought a modern and dynamic vision to the business, with a clear mission to lead the camping and leisure market in Brazil.
The 2010s represented a new leap. The company established strategic partnerships with some of the world’s biggest brands. In 2012, the company’s portfolio already exceeded 2,000 items, surpassing market expectations. Pedro Lacaz Amaral, founder of Gear Tips, and Kiko Araújo were part of this journey with the distribution of deuter, Sea to Summit and Princeton Tec, followed by CamelBak.
Pedro comments on the importance of this partnership: “Adding these brands to the portfolio brought not only visibility to Nautika, but also helped the company evolve technically in camping and leisure products. We are very proud of this journey.”
Always aiming for innovation, throughout these five decades the company expanded its product line, went through changes in its management, expanded to the Chilean market and opened a branch in the United States. With internationalization, the NTK brand was born, which continues to evolve, attentive to global trends – without losing its Brazilian identity – to transform adventures into unforgettable experiences.
Want to know more about this story and NTK’s socio-environmental initiatives? Also read: “Nautika: from pools and inflatable boats to a reference in the outdoor market“.
This post is also available in: Português (Portuguese (Brazil)) Español (Spanish)
