The Responsibility of Sharing Nature Experiences on Social Media

Social media has become a powerful way to inspire people to explore nature, but this influence comes with significant responsibilities. When sharing outdoor experiences on social media, it is essential to remember that our posts can encourage certain behaviors, and it is our responsibility to ensure they are safe for people and respectful toward wildlife.

A common example relates to photos of wild animals. With advanced smartphone and camera technology, many of us have equipment with telephoto lenses or smartphones with incredible zoom capabilities that allow us to capture detailed images of animals from a distance. These photos, when posted on social media, can give the impression that we were very close to the animal, which might inspire others to attempt a reckless approach. This behavior can result in dangerous situations for both the photographer and the animal, leading to behavioral changes, stress on wildlife, or even an accident.

Photograph animals and share responsibly on social media - Photo: Luiz Lacaz
Sharing nature experiences on social media requires responsibility. Photo: Luiz Lacaz

Photos taken from approximately 8 meters away with a Canon 70-200 mm f/2.8 telephoto lens by @luizlacaz

To avoid misunderstandings, it is essential to include information in photo captions explaining that the image was captured from a distance using specific photographic equipment that allowed for the necessary zoom. This way, you make it clear that you respected a safe distance, ensuring that the animal was not disturbed and preserving the safety of both the photographer and the animal. At Gear Tips, we have a YouTube video that teaches a simple technique using your thumb to check if you are at a safe distance from animals. This is a practical reference that can help ensure respect for wildlife.

This practice aligns with the Leave No Trace Principle 6: Respect Wildlife. The principle emphasizes that we should minimize our interference with animals in their natural habitat by maintaining a safe distance and avoiding altering their behavior. This includes not following or surrounding animals to get a photo and avoiding sharing information that could encourage others to do the same.

The Desire to Share Experiences on Social Media Can Also Be Dangerous

Another important point to consider is the behavior of taking selfies in risky locations, such as cliff edges, riverbanks, or mountain peaks. Often, the pursuit of the “perfect photo” can lead people to put themselves in dangerous situations, which has already resulted in numerous accidents. When posting a photo like this, it is important to remember that you are setting an example for many others. Mentioning that the photo was taken in a safe location, with proper precautions, and that safety always comes first is a way to raise awareness among viewers about the importance of not taking risks for a picture.

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Additionally, when sharing images of trails, rivers, waterfalls, and other natural locations, it is essential to avoid revealing precise geolocation of sensitive areas. Lesser-known and fragile sites can quickly become impacted by a large number of unprepared visitors, leading to environmental degradation. However, it is important to remember that some areas are legally protected and not suitable for visitation, such as intangible zones of national parks and conservation units. In such cases, the best practice is to respect the rules and avoid accessing or sharing these locations, reinforcing the importance of following each site’s regulations to ensure its preservation.

In summary, when sharing our outdoor experiences, we must always remember that inspiring others to connect with nature is powerful but comes with great responsibility. Our posts should serve as examples of safe practices and environmental respect, ensuring that our passion for nature also contributes to its preservation. By respecting wildlife, caring for natural spaces, and promoting safety in our messages, we fulfill our role as educators and environmental advocates, ensuring a more conscious world.

This post is also available in: Português (Portuguese (Brazil)) Español (Spanish)

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Pedro Lacaz Amaral

Praticante de atividades ao ar livre desde o final dos anos 80, Pedro sempre teve espírito aventureiro. Cursou Engenharia Química e Administração e fez especialização em Marketing e Business Intelligence, o que aumentou ainda mais sua veia empreendedora. Junto com Kiko Araújo, trouxe para o Brasil em 2001 uma das principais marcas de mochilas do mundo, a Deuter. Durante quase 25 anos, fez a gestão de algumas das principais marcas de equipamentos, dentre elas Azteq, CamelBak, Deuter e Sea to Summit. Atualmente é advisor internacional da Deuter. Já treinou presencialmente mais de 14.000 pessoas sobre Equipamentos para Camping, Hiking, Trekking e Trail Running, idealizou os Congressos Online de Trekking e Trail Running e já postou mais de 500 vídeos no canal Gear Tips no YouTube. Seu objetivo é preparar o maior número de pessoas para que possam ter experiências transformadoras na natureza.

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